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£99.87
Springer Consumption Behaviour and Social Responsibility: A Consumer Research Approach (Approaches to Global Sustainability, Markets, and Governance)
Price data checked 6 days ago
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Last 85 days • 85 data points (No recent data available)
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Price distribution over 85 days • 1 price levels
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Most common price: £100 (85 days, 100.0%)
Price range: £100 - £100
Price levels: 1 different prices over 85 days
Description
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 9811530041
- Domain
- Amazon UK
- Release Date
- 24 May 2020
- Listed Since
- 12 January 2020
Barcode
No barcode data available
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