Consumption Behaviour and Social Responsibility: A Consumer Research Approach (Approaches to Global Sustainability, Markets, and Governance) - Image 1

£99.87

Springer Consumption Behaviour and Social Responsibility: A Consumer Research Approach (Approaches to Global Sustainability, Markets, and Governance)

Name: Consumption Behaviour and Social Responsibility: A Consumer Research Approach (Approaches to Global Sustainability, Markets, and Governance)
Brand: Springer
Price: 99.87 GBP
Availability: InStock

Ethics

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Description

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 9811530041
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Ethics
Domain: Amazon UK
Release Date: 24 May 2020
Listed Since: 12 January 2020

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Springer Consumption Behaviour and Social Responsibility: A Consumer Research Approach (Approaches to Global Sustainability, Markets, and Governance)

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