Neuromarketing: Exploring the Brain of the Consumer - Image 1

£127.59

Springer Neuromarketing: Exploring the Brain of the Consumer

Name: Neuromarketing: Exploring the Brain of the Consumer
Brand: Springer
Price: 127.59 GBP
Availability: InStock

Management Science

This is the most expensive it has ever been. Walk away.

£128 today · previous high £128 · all-time low £116

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 70 days · 70 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 70 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £121 (60 days, 85.7%)

Price range: £116 - £128

Price levels: 3 different prices over 70 days

Description

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3540778284
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 09 September 2010
Listed Since: 03 April 2008

Barcode

No barcode data available

Springer Neuromarketing: Exploring the Brain of the Consumer

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Neuromarketing and Big Data Analytics - IGI Global Book

Consumer Neuroscience: Neurowissenschaftliche Grundlagen für den Markenerfolg: 41 (Innovatives Markenmanagement, 41)

Neuromarketing in Action: How to Talk and Sell to the Brain

An integrative guide to consumer neuroscience

Neuroscience of the Nonconscious Mind

Brain Culture: Shaping Policy Through Neuroscience

Brain-Computer Interfaces: Applying our Minds to Human-Computer Interaction: 0 (Human–Computer Interaction Series)

Better Look at Intelligent Behavior: Cognition and Emotion

The Mind's Machine: Foundations of Brain and Behavior

Cognitive Neuroscience of Human Systems: Work and Everyday Life (Human Factors and Ergonomics)

Brain, Perception, Memory: Advances in Cognitive Neuroscience (Oxford Medical Publications)

The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Cognitive Neuroscience of Human Systems: Work and Everyday Life (Human Factors and Ergonomics)

CRC Press Integrative Neuroscience - Multidisciplinary Brain Science

Neurocultures: Glimpses into an Expanding Universe

Routledge Cognition and Neuropsychology Volume 1 Book