Neuromarketing: Exploring the Brain of the Consumer - Image 1

£116.00

Springer Neuromarketing: Exploring the Brain of the Consumer

Name: Neuromarketing: Exploring the Brain of the Consumer
Brand: Springer
Price: 116.0 GBP
Availability: InStock

Management Science

Same price for 7 weeks. Today is much like next week.

£116 for 48 days straight · last change was Jan 2026

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 630 days • 630 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 630 days • 4 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £116-123 (506 days, 80.3%)

Price range: £88 - £123

Price levels: 4 price ranges over 630 days

Description

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Product Specifications

Brand: Springer
Format: Hardcover
ASIN: 3540778284
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 09 September 2010
Listed Since: 03 April 2008

Barcode

No barcode data available

Springer Neuromarketing: Exploring the Brain of the Consumer

Same price for 7 weeks. Today is much like next week.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Neuromarketing: Exploring the Brain of the Consumer

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

Neuromarketing and Big Data Analytics - IGI Global Book

Consumer Neuroscience: Neurowissenschaftliche Grundlagen für den Markenerfolg: 41 (Innovatives Markenmanagement, 41)

Neuromarketing in Action: How to Talk and Sell to the Brain

An integrative guide to consumer neuroscience

Consumer Neuroscience (The MIT Press)

Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics)

Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics)

The Psychobiology of Mind (The Uttal Tetralogy of Cognitive Neuroscience)

Neurobiology of Human Values (Research and Perspectives in Neurosciences)

Neurobiology of Human Values (Research and Perspectives in Neurosciences)

Neuroscience of the Nonconscious Mind

Behavioral Neuroscience of Learning and Memory: 37 (Current Topics in Behavioral Neurosciences, 37)

Behavioral Neuroscience of Learning and Memory: 37 (Current Topics in Behavioral Neurosciences, 37)

Brain Culture: Shaping Policy Through Neuroscience

The Oxford Handbook of Cognitive Neuroscience, Two Volume Set (Oxford Library of Psychology)

The Psychobiology of Mind: Volume 2 (The Uttal Tetralogy of Cognitive Neuroscience)

Brain-Computer Interfaces: Applying our Minds to Human-Computer Interaction: 0 (Human–Computer Interaction Series)

Better Look at Intelligent Behavior: Cognition and Emotion

The Mind's Machine: Foundations of Brain and Behavior

Cognitive Neuroscience of Human Systems: Work and Everyday Life (Human Factors and Ergonomics)

Brain, Perception, Memory: Advances in Cognitive Neuroscience (Oxford Medical Publications)