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£147.64

IGI Global Neuromarketing and Big Data Analytics - IGI Global Book

Name: Neuromarketing and Big Data Analytics - IGI Global Book
Brand: IGI Global
Price: 147.64 GBP
Availability: InStock

Economics

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Description

Explore the intersection of psychology, neuroscience, and economics with this comprehensive research volume. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities offers a deep look into how companies use new technological approaches to understand consumer motivations. This book examines how businesses can read customer needs to tailor marketing practices, products, and services more effectively. As a new sub-area of marketing continues to grow, this text provides essential information on the models, technologies, and methodologies driving the field. It is designed for those looking to understand how big data and brain science work together to change the way brands engage with their audience. Whether you are studying consumer behavior or looking for new ways to improve customer relationship management, this resource provides the emerging information needed to stay ahead in a changing market.

Key Features

Examines the emerging field of neuromarketing by combining neuroscience, psychology, and economics to study consumer motivations.

Provides detailed information on the latest technological approaches used to tailor marketing practices and services.

Covers essential models and methodologies used to understand and predict customer behavior in modern markets.

Explores the role of big data analytics in creating strategic consumer engagement and personalized product experiences.

Part of the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) series for academic and professional use.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522548343
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 December 2017
Listed Since: 06 September 2017

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IGI Global Neuromarketing and Big Data Analytics - IGI Global Book

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