Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage) - Image 1

£167.95

IGI Global Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)

Name: Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)
Brand: IGI Global
Price: 165.56 GBP
Availability: InStock

Management Science

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Description

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522510281
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 25 October 2016
Listed Since: 27 July 2016

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IGI Global Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)

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