Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£207.12

Business Science Reference Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: Business Science Reference
Price: 207.12 GBP
Availability: InStock

Call Centre Management

About as cheap as it gets. The only time it was cheaper was 1 year ago.

£207 today · all-time low £200 (Nov 2024) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 438 days • 438 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 438 days • 9 price levels

Days at Price

Current Price

Price Analysis

Most common price: £220 (132 days, 30.1%)

Price range: £200 - £243

Price levels: 9 different prices over 438 days

Description

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1799831264
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 19 June 2020
Listed Since: 02 April 2020

Barcode

No barcode data available

Business Science Reference Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

About as cheap as it gets. The only time it was cheaper was 1 year ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

Neuromarketing and Big Data Analytics - IGI Global Book

Neuromarketing: Exploring the Brain of the Consumer

Neuromarketing in Action: How to Talk and Sell to the Brain

Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)

Consumer Neuroscience: Neurowissenschaftliche Grundlagen für den Markenerfolg: 41 (Innovatives Markenmanagement, 41)

An integrative guide to consumer neuroscience

Neuromarketing: Exploring the Brain of the Consumer

Wiley Critical Neuroscience - Social and Cultural Handbook

An Introduction to Applied Behavioral Neuroscience: Biological Psychology in Everyday Life

Computational Neuroscience for Advancing Artificial Intelligence: Models, Methods and Applications

American Neuroscience in the Twentieth Century: Confluence of the Neural, Behavioral and Communicative Streams

Natural Neuroscience: Toward a Systems Neuroscience of Natural Behaviors

Neuronal Dynamics: From Single Neurons to Networks and Models of Cognition

Focus on Neuropsychology Research

Computational Neuroscience: Realistic Modeling for Experimentalists (Frontiers in Neuroscience)

Applications of Neuroscience: Breakthroughs in Research and Practice

Principles of Computational Modelling in Neuroscience

Methods and Models in Neurophysics: Lecture Notes of the Les Houches Summer School 2003 (Volume 80) (Les Houches, Volume 80)

Neurobiology of Human Values (Research and Perspectives in Neurosciences)

Guide to Research Techniques in Neuroscience

Principles of Computational Modelling in Neuroscience

Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics)

Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics)