£64.93

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£65 today · previous high £65 · all-time low £62

Springer Consumer Neuroscience: Neurowissenschaftliche Grundlagen für den Markenerfolg: 41 (Innovatives Markenmanagement, 41)

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£64.93 £61.45 £62.21 £62.97 £63.73 £64.49 £65.25 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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Price distribution over 57 days • 3 price levels

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25 days 31 days 1 day · current 0 8 16 23 31 £62 £63 £65 Days at Price

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Most common price: £63 (31 days, 54.4%)

Price range: £62 - £65

Price levels: 3 different prices over 57 days

Description

Der Autor stellt die für die Marketingwissenschaft sowie die Praxis relevanten Erkenntnisse der Neurowissenschaften erstmalig in einer umfassenden Darstellung vor. Ihre Bedeutung für die effizientere Markenführung erläutert er an Beispielen bekannter Marken sowie Eigenmarken des Lebensmittelhandels. Mit seiner interdisziplinär angelegten Arbeit schließt der Autor die Lücke zwischen den bisherigen Erkenntnissen der Konsumentenverhaltenswissenschaft und der neurowissenschaftlichen Forschung. Er zeigt ferner, dass 'Neuromarketing' den Anspruch, die Blackbox des Konsumentengehirns zu öffnen, bisher nicht erfüllt.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
28 September 2012
Listed Since
17 October 2012

Barcode

No barcode data available

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