£43.99

Diplomica Verlag Neuromarketing: Hirnforschung und implizite Messverfahren als Instrumente in der Marktforschung

Price data last checked 53 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£44 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 38 days · 38 data points (no recent data)

Historical
Generating forecast…
£43.99 £41.79 £42.67 £43.55 £44.43 £45.31 £46.19 10 June 2026 19 June 2026 28 June 2026 07 July 2026 17 July 2026

Price Distribution

Price distribution over 38 days • 1 price levels

Days at Price
38 days 0 10 19 29 38 £44 Days at Price

Price Analysis

Most common price: £44 (38 days, 100.0%)

Price range: £44 - £44

Price levels: 1 different prices over 38 days

Description

'Den Frauen soll man nicht schöne Schuhe verkaufen, sondern schöne Beine.' Was der 'Gründervater der Motivforschung' Ernest Dichter (1907 - 1991) bereits vor mehr als 50 Jahren feststellte, erhält aufgrund der Erkenntnisse des Neuromarketing wieder eine neue Bedeutung. Mit dem Ansatz des Neuromarketing wird eine junge, in der Ökonomie derzeit intensiv diskutierte Wissenschaftsdisziplin vorgestellt. Ausgangspunkt des Interesses an diesem Thema bildet das Bedürfnis nach einem besseren und umfangreicheren Verständnis des Konsumentenverhaltens. Im Verlauf der Studie wird aufgezeigt, dass Neuromarketing wesentlich mehr bedeutet als den Einsatz bildgebender Verfahren. Eine empirische Untersuchung gibt eine aktuelle Einschätzung der praktischen Relevanz von Verfahren der kognitiven Neurowissenschaften.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
23 June 2014
Listed Since
11 June 2014

Barcode

No barcode data available

Similar Products You Might Like

Neuromarketing in Action: How to Talk and Sell to the Brain
96% match

Neuromarketing in Action: How to Talk and Sell to the Brain

Kogan Page

£81.92 07 Jul 2026
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

Business Science Reference

£188.00 19 Aug 2026
Consumer Neuroscience: Neurowissenschaftliche Grundlagen für den Markenerfolg: 41 (Innovatives Markenmanagement, 41)
96% match

Consumer Neuroscience: Neurowissenschaftliche Grundlagen für den Markenerfolg: 41 (Innovatives Markenmanagement, 41)

Springer

£62.52 07 Jul 2026
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

Business Science Reference

£240.02 16 Aug 2026
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals)
96% match

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals)

Springer

£39.90 17 Jul 2026
Neuromarketing: Exploring the Brain of the Consumer
96% match

Neuromarketing: Exploring the Brain of the Consumer

Springer

£127.59 04 Jul 2026
Neuromarketing and Big Data Analytics - IGI Global Book
95% match

Neuromarketing and Big Data Analytics - IGI Global Book

IGI Global

£147.64 13 Jul 2026
The Psychobiology of Mind (The Uttal Tetralogy of Cognitive Neuroscience)
95% match

The Psychobiology of Mind (The Uttal Tetralogy of Cognitive Neuroscience)

Routledge

£48.50 02 Jul 2026
Neuromarketing: Exploring the Brain of the Consumer
95% match

Neuromarketing: Exploring the Brain of the Consumer

Springer

£126.05 12 Aug 2026
Introduction to Neuromorphic Computing
95% match

Introduction to Neuromorphic Computing

Cambridge University Press

£39.90 04 Sep 2026
The Oxford Handbook of Cognitive Neuroscience, Two Volume Set (Oxford Library of Psychology)
95% match

The Oxford Handbook of Cognitive Neuroscience, Two Volume Set (Oxford Library of Psychology)

Oxford University Press

£110.00 15 Aug 2026
Fundamentals of Human Neuropsychology
95% match

Fundamentals of Human Neuropsychology

Worth Publishers

£67.99 20 Aug 2026
Focus on Neuropsychology Research
95% match

Focus on Neuropsychology Research

£100.44 09 Jul 2026
Motivation, Emotion, and Goal Direction in Neural Networks
95% match

Motivation, Emotion, and Goal Direction in Neural Networks

Routledge

£162.07 14 Aug 2026
Routledge Education and Neuroscience - Evidence and Theory
95% match

Routledge Education and Neuroscience - Evidence and Theory

Routledge

£132.57 18 Jul 2026
Natural Neuroscience: Toward a Systems Neuroscience of Natural Behaviors
95% match

Natural Neuroscience: Toward a Systems Neuroscience of Natural Behaviors

MIT Press

£47.50 02 Jul 2026
The Adaptive Brain II: Vision, Speech, Language, and Motor Control: Pt. 2 (Advances in Psychology)
95% match

The Adaptive Brain II: Vision, Speech, Language, and Motor Control: Pt. 2 (Advances in Psychology)

North Holland

£56.99 16 Jul 2026
Neuronal Dynamics: From Single Neurons To Networks And Models Of Cognition
95% match

Neuronal Dynamics: From Single Neurons To Networks And Models Of Cognition

Cambridge University Press

£49.39 12 Aug 2026
Multidisciplinary Tools for Investigating Synaptic Plasticity: 81 (Neuromethods, 81)
95% match

Multidisciplinary Tools for Investigating Synaptic Plasticity: 81 (Neuromethods, 81)

Humana

£74.65 08 Sep 2026
Handbook of in Vivo Neural Plasticity Techniques: A Systems Neuroscience Approach to the Neural Basis of Memory and Cognition (Volume 28) (Handbook of Behavioral Neuroscience, Volume 28)
95% match

Handbook of in Vivo Neural Plasticity Techniques: A Systems Neuroscience Approach to the Neural Basis of Memory and Cognition (Volume 28) (Handbook of Behavioral Neuroscience, Volume 28)

Elsevier

£101.39 22 Aug 2026
Neurochemistry in Clinical Practice
95% match

Neurochemistry in Clinical Practice

Springer

£73.11 12 Aug 2026
Computational Neuroscience for Advancing Artificial Intelligence: Models, Methods and Applications
95% match

Computational Neuroscience for Advancing Artificial Intelligence: Models, Methods and Applications

IGI Global

£203.21 15 Aug 2026
Routledge Neuroscience and the Economics of Decision Making 5
95% match

Routledge Neuroscience and the Economics of Decision Making 5

Routledge

£131.84 16 Jul 2026
Handbook of Research Methodologies and Design in Neuroentrepreneurship (Research Handbooks in Business and Management series)
95% match

Handbook of Research Methodologies and Design in Neuroentrepreneurship (Research Handbooks in Business and Management series)

Edward Elgar Publishing

£113.00 25 Aug 2026