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Edward Elgar Publishing Edward Elgar Handbook of Neuroentrepreneurship Research

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Description
The Handbook of Research Methodologies and Design in Neuroentrepreneurship provides a comprehensive overview of neuroscience-driven research methods. Part of the Research Handbooks in Business and Management series, this book addresses a significant gap in the academic community. Because few neuroscientists are trained in entrepreneurship and few entrepreneurship scholars are trained in neuroscience, this work serves as a bridge between these two disciplines. Expert contributors provide concrete examples of new ways to conduct research within this nascent field. These methodologies can be applied to theory-based research to help shed light on critical areas such as decision making and opportunity recognition. This handbook is an essential resource for scholars looking to integrate neurological insights into entrepreneurship studies.

Key Features

This Edward Elgar Publishing handbook bridges the gap between neuroscientists and entrepreneurship scholars.

The text provides an overview of neuroscience-driven research methodologies for the field of neuroentrepreneurship.

Expert contributors include concrete examples of new ways to conduct research within the discipline.

The content applies neuroscience methodologies to theory-based research in the nascent field of neuroentrepreneurship.

Research methodologies discussed help shed light on areas like decision making and opportunity recognition.

Product Specifications
Brand
Edward Elgar Publishing
Format
hardcover
ASIN
1785365037
Category
Books > Subjects > Business, Finance & Law > Management > Organisational Theory & Behaviour
Domain
Amazon UK
Release Date
29 September 2017
Listed Since
24 February 2017

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