Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications (Contributions to Management Science) - Image 1

£130.31

Springer Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications (Contributions to Management Science)

Name: Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications (Contributions to Management Science)
Brand: Springer
Price: 130.31 GBP
Availability: InStock

Branding & Logo Design

About as cheap as it gets. The only time it was cheaper was 9 months ago.

£130 today · all-time low £126 (Sep 2025) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 615 days • 615 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 615 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £131 (258 days, 42.0%)

Price range: £126 - £131

Price levels: 5 different prices over 615 days

Description

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy. From the Back Cover This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy. About the Author Włodzimierz Sroka is an Associate Professor at the Management Department of WSB University in Dąbrowa Górnicza, Poland, and an Extraordinary Professor at North-West University, South Africa. He specialises in theoretical and practical issues relating to the management and strategic management, and is the author of numerous scientific papers on strategic alliances, network organisations, competition, strategy, company restructuring, marketing, CSR and business ethics, as well as innovations and entrepreneurship published in both Polish and international journals.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3030473821
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 27 June 2021
Listed Since: 31 May 2021

Barcode

No barcode data available

Springer Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications (Contributions to Management Science)

About as cheap as it gets. The only time it was cheaper was 9 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Performance-Based Strategy: Tools and Techniques for Successful Decisions

Springer - Excessive Pricing and Competition Law Enforcement

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors (International Series in Advanced Management Studies)

Routledge Marketing Methods to Improve Company Strategy

Key Success Factors for Foreign Direct Investment (FDI): The Case of FDI in Western Balkan

Efficient Consumer Response: Eine agency-theoretische Analyse der Probleme und Lösungsansätze

Migration and Urbanization: Local Solutions for Global Economic Challenges

Post-Industrial Society: The Choice Between Innovation and Tradition

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Migration and Urbanization: Local Solutions for Global Economic Challenges (Advances in Finance, Accounting, and Economics)

Servitization, IT-ization and Innovation Models: Two-Stage Industrial Cluster Theory

Initiatives by Subsidiaries of Multinational Corporations: An Empirical Study on the Influence of Subsidiary Role Context

Routledge - Aging and Economic Growth in the Pacific Region

Cross-Functional Knowledge Management: The International Landscape (The Annals of Business Research)

Reshaping Strategy: Exploring the Content, Process and Context of Strategic Innovation

Cross-Functional Knowledge Management: The International Landscape (The Annals of Business Research)

Digital Media Management: A Focus on Performance and Growth (Digital Business Series)

Handbook of Marketing

Marketing and the Quality-of-Life Interface

A New Perspective on Agglomeration Economies in Japan: An Application of Productivity Analysis: 20 (New Frontiers in Regional Science: Asian Perspectives, 20)

Central and South Eastern Europe 2004

Methodology of Complex Activity: Foundations of Understanding and Modelling: 300 (Studies in Systems, Decision and Control, 300)

Society 5.0: Cyberspace for Advanced Human-Centered Society: 333 (Studies in Systems, Decision and Control, 333)

Business to Business Marketing: Relationships, Networks, and Strategies