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Springer Perspectives on Consumer Behaviour Book

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Description

Explore the complex landscape of modern consumer behavior with this comprehensive guide from Springer. This book examines the evolving nature of the 21st-century consumer, who is often highly educated and conscious, yet can also be impatient and capricious. Structured into three detailed sections, the text covers the theoretical and legal foundations of consumer actions, including the regulatory roles of the government and the European Union. It also provides deep insights into organizational strategies, such as branding products and implementing omni-channel retailing. This resource is designed to bridge the gap between academic theory and practical application in management science.

Key Features

This Springer publication provides a deep look at the theoretical and practical aspects of consumer behavior.

Learn about the specific characteristics of 21st-century consumers, including their educated and conscious nature.

The text analyzes the legal side of consumer behavior and the regulatory roles of the European Union and government.

Gain knowledge on organizational strategies such as branding products and omni-channel retailing.

This book serves as a valuable contribution to the field of management science.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 June 2020
Listed Since
02 April 2020

Barcode

No barcode data available

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