Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management (Management for Professionals) - Image 1

£39.18

Springer Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management (Management for Professionals)

Name: Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management (Management for Professionals)
Brand: Springer
Price: 39.07 GBP
Availability: InStock

Call Centre Management

Price History & Forecast

Last 33 days • 33 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 33 days • 1 price levels

Days at Price

Price Analysis

Most common price: £39 (33 days, 100.0%)

Price range: £39 - £39

Price levels: 1 different prices over 33 days

Description

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3031100999
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 08 September 2023
Listed Since: 11 August 2023

Barcode

No barcode data available

Springer Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management (Management for Professionals)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Innovations in Management Thinking: High-Utility Approaches to Performance Improvement Invented by the Author

Principles of Chinese Management (Management for Professionals)

Prospettive del management

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (Management for Professionals)

Leadership and People Management Strategies

Innovation, performance : leviers de modernisation ?

Efficiency and Optimization in Business Practice: Enhancing Productivity, Innovation and Cost-Efficiency for Sustainable Growth (Management for Professionals)

Handbuch Strategisches Personalmanagement

La gestione dell'innovazione nella prospettiva delle capacità dinamiche

Innovazione: dall'ideazione al mercato

Gestion de l'innovation et activités commerciales

LEADERSHIP AND CHANGE MANAGEMENT: CHANGE MANAGEMENT

Effektives Vertriebscontrolling im Wandel: Handlungsempfehlungen für agile und digitale Vertriebsprognosen in Krisenzeiten

Veränderungsmanagement und Einbeziehung der Mitarbeiter in die Umsetzung

Management in Eighty Days: An Executive's Encyclopaedia of Management Practices

Neuroleadership im Vertrieb: Mit typengerechter Kommunikation zum Verkaufserfolg

International Marketing Management

Planification et gestion du changement: Le modèle général du changement planifié

Strategic Management: An Organization Change Approach

Digital Marketing for Executives and Managers

Marketing and Sales in the Metaverse: Understanding and Profiting from the Metaverse: An Introduction for Businesses

Die Mittelstandstransformation: Wissen, Impulse und Handlungsempfehlungen für den überfälligen Wandel

Social Media Marketing Management: How to Penetrate Emerging Markets and Expand Your Customer Base

Business Ecosystems: Strategizing in a Connected World (Studies on Entrepreneurship, Structural Change and Industrial Dynamics)