£76.99

emerald PUBLISHING Organizing Marketing and Sales: Mastering Contemporary B2B Challenges

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£76.99 £72.50 £73.48 £74.46 £75.44 £76.42 £77.40 08 April 2026 28 April 2026 19 May 2026 09 June 2026 30 June 2026

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Description

The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those firms relate to their suppliers. Accordingly, there has been increased attention to how business relations can enhance value-creation. This introduces a whole new set of organizational challenges for marketing and sales. Organizing Marketing and Sales addresses a number of themes related to this development, both empirically and conceptually. It offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms, and it also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 May 2018
Listed Since
06 February 2018

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