£49.86

Sage Publications Direct, Digital & Data-Driven Marketing: 5

Price data last checked 52 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£50 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 39 days · 39 data points (no recent data)

Historical
Generating forecast…
£49.86 £47.37 £48.36 £49.36 £50.36 £51.36 £52.35 10 June 2026 19 June 2026 29 June 2026 08 July 2026 18 July 2026

Price Distribution

Price distribution over 39 days • 1 price levels

Days at Price
39 days 0 10 20 29 39 £50 Days at Price

Price Analysis

Most common price: £50 (39 days, 100.0%)

Price range: £50 - £50

Price levels: 1 different prices over 39 days

Description

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 January 2020
Listed Since
24 June 2019

Barcode

No barcode data available

Similar Products You Might Like

Direct, Digital & Data-Driven Marketing
97% match

Direct, Digital & Data-Driven Marketing

Sage Publishing

£118.85 28 Jul 2026
Principles of Direct, Database and Digital Marketing
96% match

Principles of Direct, Database and Digital Marketing

PEARSON EDUCATION

£71.99 16 Jul 2026
Direct Marketing in Practice
96% match

Direct Marketing in Practice

Routledge

£52.99 24 Jul 2026
Digital Marketing: Strategy, Planning & Disruption
95% match

Digital Marketing: Strategy, Planning & Disruption

Sage Publishing

£46.73 12 Aug 2026
Digital Marketing: Strategy, Planning & Disruption
95% match

Digital Marketing: Strategy, Planning & Disruption

Sage Publications

£109.03 24 Jul 2026
The SAGE Handbook of Digital Marketing
95% match

The SAGE Handbook of Digital Marketing

Sage Publications

£98.32 09 Jul 2026
Data Driven Marketing
95% match

Data Driven Marketing

Society Publishing

£86.74 01 Jul 2026
Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age (BUSINESS BOOKS)
95% match

Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age (BUSINESS BOOKS)

McGraw-Hill Education

£69.02 26 Aug 2026
Contemporary Issues in Digital Marketing
95% match

Contemporary Issues in Digital Marketing

Routledge

£49.04 03 Jul 2026
Marketing in a Digital World: 16 (Review of Marketing Research, 16)
95% match

Marketing in a Digital World: 16 (Review of Marketing Research, 16)

emerald PUBLISHING

£74.99 25 Aug 2026
Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)
95% match

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

£241.15 18 Aug 2026
Direct And Interactive Marketing
94% match

Direct And Interactive Marketing

Oxford University Press

£71.99 15 Jul 2026
Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)
94% match

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

£188.00 12 Aug 2026
Digital Marketing
94% match

Digital Marketing

wessex, inc.

£73.00 07 Jul 2026
Digital Advertising and Marketing Communication
94% match

Digital Advertising and Marketing Communication

Willford Press

£70.46 06 Jul 2026
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
94% match

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Routledge

£44.99 26 Aug 2026
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
94% match

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Routledge

£171.85 10 Aug 2026
Integrated Digital Marketing in Practice
94% match

Integrated Digital Marketing in Practice

Cambridge University Press

£82.91 01 Jul 2026
Applied Marketing Analytics Using Python
94% match

Applied Marketing Analytics Using Python

Sage Publishing

£40.52 23 Jul 2026
Digital Marketing
94% match

Digital Marketing

PEARSON EDUCATION

£36.50 11 Jul 2026
Strategic Digital Marketing: Modernizing 21st Century Business - 2nd Edition (Digital Business Series)
94% match

Strategic Digital Marketing: Modernizing 21st Century Business - 2nd Edition (Digital Business Series)

£56.09 14 Aug 2026
Digital Marketing: 2025 Release ISE
94% match

Digital Marketing: 2025 Release ISE

£60.41 02 Sep 2026
McGraw-Hill The New Direct Marketing - Database Strategy Book
94% match

McGraw-Hill The New Direct Marketing - Database Strategy Book

McGraw-Hill Education

Price unavailable
Essentials of Digital Marketing (Global Management Series)
94% match

Essentials of Digital Marketing (Global Management Series)

£96.17 22 Aug 2026