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McGraw-Hill Education McGraw-Hill Successful Direct Marketing Methods Book

Amazon

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Description

Master the evolving landscape of modern marketing with Successful Direct Marketing Methods from McGraw-Hill Education. This updated edition serves as a comprehensive guide for businesses and nonprofits navigating the digital, multi-channel marketplace. As direct marketing now accounts for 25% of U.S. marketer budgets, surpassing traditional newspapers and broadcast TV, staying current with new technologies is essential. This resource covers interactive, database, and customer-based marketing techniques. It provides the latest tools and performance measures needed to build strong customer relationships in the digital age. Whether you are managing a small business or a large organization, this book offers the updated strategies required to succeed in today's technology-driven environment.

Key Features

Successful Direct Marketing Methods by McGraw-Hill Education provides updated tools for the digital, multi-channel marketplace.

This book covers essential topics including interactive, database, and customer-based marketing strategies.

Learn about the latest performance measures and customer relationship-building techniques used by modern businesses.

The content addresses how direct marketing has expanded beyond traditional mail order to include new technologies.

This resource is designed for both businesses and nonprofits looking to manage modern marketing budgets effectively.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 December 2008
Listed Since
29 December 2006

Barcode

No barcode data available

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