£46.95

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£47 today · cheaper than every other day in the last 3 months

Gabler Verlag Verbraucher-Promotions: Taktisches Instrument der Marketing-Kommunikation (Studienreihe Betrieb und Markt)

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Last 68 days · 68 data points (no recent data)

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£46.95 £44.60 £45.54 £46.48 £47.42 £48.36 £49.30 25 July 2026 10 August 2026 27 August 2026 13 September 2026 30 September 2026
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Price Distribution

Price distribution over 68 days • 1 price levels

Days at Price
68 days 0 17 34 51 68 £47 Days at Price

Price Analysis

Most common price: £47 (68 days, 100.0%)

Price range: £47 - £47

Price levels: 1 different prices over 68 days

Description

Entsprechend der Entwicklung in Amerika und England finden auch in Deutschland immer mehr absatzpolitische MaBnahmen Anwendung, die schwer oder gar nicht unter herkommlicher Werbung, Publicity oder PersonlichemVerkauf einzuordnen sind. Diese MaBnahmen richten sich an den Verbraucher, den Handel oder den Vertreterstab und werden ohne Rucksicht auf ihre Heterogenitat unter dem wei ten Sammelbegriff "Sales Promotion" zusammengefaBt. 1972 betrug der Sales-Promotion-Aufwand in Amerika 9,4 Milliarden Dollar, in England 497 Millionen Pfund und in Deutschland 5,5 Milliarden 1) DM. In Hinblick auf die wirtschaftliche Bedeutung dieser Betrage v- wundert, daB Sales -Promotion-MaBnahmen bisher bei we item nicht die ihnen gebUhrende Achtung finden. Das gilt vor allem fur diejenigen MaBnahmen, die direkt auf den Ver braucher abzie1en. Verglichen mit allen anderen absatzpolitischen An strengungen nimmt ihre Anwendung am schnellsten zu. Trotzdem haben sie bisher keine einheitliche Bezeichnung, und es besteht allgemeine Unk1arheit uber ihre Gesta1tungsformen, ihre Anwendungsmoglichkeiten sowie tiber das AusmaJ3 ihres bisherigen Einsatzes. Diese Lucken zu schlie13en s011 Aufgabe der Arbeit sein. Dabei muB ein leitend eine grundlegende Begriffsbestimmung die zu untersuchenden Ma13nahmen charakterisieren und eine Abgrenzung gegenuber den anderen absatzpolitischen Anstrengungen ihre Einordnung im Marketing-Mix klar stellen.

Product Specifications

Format
perfect
Domain
Amazon UK
Release Date
01 January 1974
Listed Since
09 December 2012

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