Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£265.87

IGI Global Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 265.87 GBP
Availability: InStock

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Description

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience's reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522547576
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 02 March 2018
Listed Since: 08 December 2017

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IGI Global Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (Advances in Marketing, Customer Relationship Management, and E-services)

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