Exploring Public Relations and Management Communication - Image 1

£54.20

PEARSON EDUCATION Exploring Public Relations and Management Communication

Name: Exploring Public Relations and Management Communication
Brand: PEARSON EDUCATION
Price: 54.2 GBP
Availability: InStock

Public Relations

Price History & Forecast

Last 2 days • 2 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 2 days • 1 price levels

Days at Price

Price Analysis

Most common price: £54 (2 days, 100.0%)

Price range: £54 - £54

Price levels: 1 different prices over 2 days

Description

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon University Pearson, the world's learning company.

Key Features

New Store Stock

Product Specifications

Brand: PEARSON EDUCATION
Format: Paperback
ASIN: 1292321741
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Publication Date: 14 December 2020
Listed Since: 01 July 2020

Barcode

No barcode data available

PEARSON EDUCATION Exploring Public Relations and Management Communication

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Public Relations and Communications: From Theory to Practice

Public Relations and Strategic Communication

THINK Public Relations: Pearson New International Edition

Public Relations: Contemporary Issues and Techniques

Sport Public Relations and Communication (Routledge Sports Marketing Series)

Public Relations: Study Guide

Introduction to Public Relations

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Marketing Communications

The Public Relations Handbook (Media Practice)

Public Relations: A Managerial Perspective

Marketing Communications

Digital Communication Management: Theories and Practices for a Global and Volatile World

Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series)

Introducing Public Relations: Theory And Practice

Pearson Public Relations: Strategies and Tactics Plus MyLab

The Routledge Companion to Public Relations (Routledge Companions in Marketing, Advertising and Communication)

Sport Public Relations and Communication (Routledge Sports Marketing Series)

Marketing Communications

Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series)

Routledge Health and Medical Public Relations Book

Handbook of Public Relations

Public Relations Theory: Application and Understanding

Marketing Management