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£57.94

PEARSON EDUCATION Exploring Public Relations and Management Communication

Name: Exploring Public Relations and Management Communication
Brand: PEARSON EDUCATION
Price: 57.94 GBP
Availability: InStock

Public Relations

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£58 today · previous high £58 · all-time low £55

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Description

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon University Pearson, the world's learning company.

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Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292321741
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 14 December 2020
Listed Since: 01 July 2020

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PEARSON EDUCATION Exploring Public Relations and Management Communication

This is the most expensive it has ever been. Walk away.

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