PEARSON EDUCATION Marketing of High-Technology Products and Innovations: Pearson New International Edition

For undergraduate and graduate courses on marketing high-tech products  Provide your students with the vital information they need to successfully market high-tech products.   Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service.  This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.