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PEARSON EDUCATION Marketing of High-Technology Products and Innovations: Pearson New International Edition

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Description

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service. This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 November 2013
Listed Since
22 October 2013

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