Technological Innovation: Generating Economic Results: 26 (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, 26) - Image 1

£114.99

Parlux Technological Innovation: Generating Economic Results: 26 (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, 26)

Name: Technological Innovation: Generating Economic Results: 26 (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, 26)
Brand: Parlux
Price: 114.99 GBP
Availability: InStock

Starting a Business

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Description

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

Product Specifications

Brand: Parlux
Format: hardcover
ASIN: 1786352389
Category: Books > Subjects > Business, Finance & Law > Business Development & Entrepreneurship > Starting a Business
Domain: Amazon UK
Release Date: 23 June 2016
Listed Since: 08 February 2016

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Parlux Technological Innovation: Generating Economic Results: 26 (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, 26)

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