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PEARSON EDUCATION Pearson Technology Strategy for Managers and Entrepreneurs

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Description

Master the fundamentals of innovation and technological change with this Pearson New International Edition textbook. Designed for undergraduate and graduate students, this resource covers essential topics in technology strategy, engineering management, and technology entrepreneurship. Learners will explore how firms generate new innovations and the specific strategies used to benefit from these advancements. The text provides a clear framework for understanding the process of formulating technology strategy to improve firm performance. It is an ideal guide for those studying the management of innovation and the ways technological shifts impact business growth and competitive advantage.

Key Features

This Pearson Education textbook is designed for undergraduate and graduate courses in technology strategy and engineering management.

The content covers the management of innovation and technology to help students improve firm performance.

Students learn the specific ways that firms come up with new innovations and the strategies used to benefit from them.

The text provides a deep look into the process of technological change and the formulation of technology strategy.

This Pearson New International Edition is tailored for students in technology entrepreneurship and business development programs.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 November 2013
Listed Since
22 October 2013

Barcode

No barcode data available

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