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£52.42
McGraw-Hill Education ISE A Preface to Marketing Management
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Description
Key Features
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
Product Specifications
- Brand
- McGraw-Hill Education
- Format
- paperback
- ASIN
- 1260287254
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 09 April 2018
- Listed Since
- 26 June 2018
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