Public Relations for Management Success (Routledge Library Editions: Management) - Image 1

£107.38

Routledge Public Relations for Management Success (Routledge Library Editions: Management)

Name: Public Relations for Management Success (Routledge Library Editions: Management)
Brand: Routledge
Price: 107.38 GBP
Availability: InStock

Anthropology & Sociology

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Description

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138571628
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 12 April 2018
Listed Since: 08 November 2017

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Routledge Public Relations for Management Success (Routledge Library Editions: Management)

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