Creative Direction in a Digital World: A Guide to Being a Modern Creative Director - Image 1

Price loading...

CRC Press Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

Name: Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
Brand: CRC Press

Arts & Photography

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 113843373X
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 27 July 2017
Listed Since: 31 August 2017

Barcode

No barcode data available

CRC Press Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

Digital Design in Action: Creative Solutions for Designers

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Digital Content Marketing: Creating Value in Practice

Digital Transformation Roadmap: From Vision to Execution

Digital Marketing: Analyzing its Transversal Impact

CRC Press Workflow: A Practical Guide to the Creative Process

Visual Experiences: A Concise Guide to Digital Interface Design

Digital Content Creation A Complete Guide

Management and Technological Challenges in the Digital Age (Manufacturing Design and Technology)

Graphic Design: Learn It, Do It

Designing for the Digital Age: How to Create Human-Centered Products and Services

How to Use Digital Learning with Confidence and Creativity: A Practical Introduction (How To Guides)

Innovations in Digital Branding and Content Marketing

Digital Transformation Handbook

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Brand Management in Digital and Sustainable Times

Reaching Your New Digital Heights: 32 Pivotal Mindset Leaps of Digital Transformation

Adobe InDesign Masterclass: A comprehensive guide to taking your digital design skills from beginner to professional

Multilingual Digital Marketing: Become The Market Leader

Graphic Design: Learn It, Do It

Advances in Design and Digital Communication: Proceedings of the 4th International Conference on Design and Digital Communication, Digicom 2020, ... Series in Design and Innovation, 12)

Advances in Design and Digital Communication: Proceedings of the 4th International Conference on Design and Digital Communication, Digicom 2020, ... Series in Design and Innovation, 12)