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£73.10

Wiley The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients

Name: The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients
Brand: Wiley
Price: 73.1 GBP
Availability: InStock

Graphic Arts

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Description

You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0471293148
Category: Books > Subjects > Arts & Photography > Graphic Arts
Domain: Amazon UK
Release Date: 22 February 1999
Listed Since: 09 February 2007

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Wiley The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients

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