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£44.28

CRC Press Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

Name: Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
Brand: CRC Press
Price: 44.18 GBP
Availability: InStock

Arts & Photography

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Description

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.

Product Specifications

Brand: CRC Press
Format: paperback
ASIN: 1138847518
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 26 August 2016
Listed Since: 07 September 2015

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CRC Press Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

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