Key Account Plans: The Practitioners' Guide to Profitable Planning - Image 1

£137.61

Routledge Key Account Plans: The Practitioners' Guide to Profitable Planning

Name: Key Account Plans: The Practitioners' Guide to Profitable Planning
Brand: Routledge
Price: 137.61 GBP
Availability: InStock

Management Accounting

This is the most expensive it has ever been. Walk away.

£138 today · previous high £138 · all-time low £137

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 44 days • 44 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 44 days • 1 price levels

Days at Price

Price Analysis

Most common price: £138 (44 days, 100.0%)

Price range: £138 - £138

Price levels: 1 different prices over 44 days

Description

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best companies understand, it depends on fostering carefully developed and profitably managed relationships with an equally carefully selected group of key accounts. This is a genuinely strategic activity that goes well beyond sales management and the simplistic use of budgets to generate targets. It is about the behaviours and practices that make predictable, profitable and sustainable Key Account Management possible. To achieve this the book is constructed to deliver- * Clear descriptions of the various techniques and the reason for their importance * A hugely powerful step by step approach to using the key techniques to build strategic skills * Templates for building real plans * Cases, examples and vignettes to show best real world practice Based on wide application in the business world, and the world class research at Cranfield Management School this book will be an essential introduction to the principles and reality of Strategic Key Account Planning. For senior managers, key account managers at all levels as well as those on executive and MBA courses it will be an essential guide and text.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138134112
Category: Books > Subjects > Business, Finance & Law > Accounting > Management Accounting
Domain: Amazon UK
Release Date: 02 November 2015
Listed Since: 02 November 2015

Barcode

No barcode data available

Routledge Key Account Plans: The Practitioners' Guide to Profitable Planning

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Key Account Plans: The Practitioners' Guide to Profitable Planning

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Unterstützungsmöglichkeiten des Key Account Managements durch das Controlling in der Konsumgüterbranche

Key Account Management: Building On Supplier and Buyer Perspectives (Financial Times Series)

Agency Account Handling: Avoiding Blood, Sweat and Tears

The Operational Excellence Library; Mastering Account-based selling

Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools

Key-Account-Management in der Automobilindustrie: Systemorientierte Prozessmodellierungen als Erklärungsansatz

Business to Business Marketing Management: A Global Perspective

Geschäftsbeziehungsmanagement

Business to Business Marketing Management: A Global Perspective

The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks in Business and Management)

Performance Measurement für das Customer Relationship Management: Controlling des IKT-basierten Kundenbeziehungsmanagements (Wirtschaftswissenschaften)

Marketing Plans for Service Businesses: A Complete Guide

Marketing-Controlling in jungen Wachstumsunternehmen: Eine Fallstudienanalyse mit Internet-Unternehmen (Entrepreneurship)

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant

Augmented Customer Strategy: CRM in the Digital Age (Innovation, Entrepreneurship and Management)

Professionelles Vertriebsmanagement: Der digitalisierte Prozessansatz aus Anbieter- und Beschaffersicht

Practical Customer Success Management: A Best Practice Framework for Rapid Generation of Customer Success

Sales & Marketing Policies and Procedures Manual

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Routledge Sales Management for Start-ups and SMEs Book