Green Advertising and the Reluctant Consumer - Image 1

£120.00

It has never been this cheap. We have no record of a lower price.

£120 today · cheaper than every other day in the last 3 months

Routledge Green Advertising and the Reluctant Consumer

Name: Green Advertising and the Reluctant Consumer
Brand: Routledge
Price: 120.0 GBP
Availability: InStock

Web Marketing

Price Distribution

Price distribution over 73 days • 1 price levels

Days at Price

Price Analysis

Most common price: £120 (73 days, 100.0%)

Price range: £120 - £120

Price levels: 1 different prices over 73 days

Description

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138016543
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 18 July 2014
Listed Since: 04 November 2013

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Routledge Green Advertising and the Reluctant Consumer

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)

Greener Marketing: A Responsible Approach to Business

Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach (Routledge Studies in Consumer Research)

Social and Environmental Issues in Advertising

Green Consumerism: Perspectives, Sustainability, and Behavior

Green Marketing in a Unified Europe - Routledge Business

Environmental Advertising in China & USA - Green Consumer Study

Green Marketing as a Positive Driver Toward Business Sustainability (Advances in Marketing, Customer Relationship Management, and E-Services)

Environmental Marketing: Strategies, Practice, Theory, and Research

Green Marketing in Emerging Markets - Palgrave Macmillan

Environmental Communication for Children: Media, Young Audiences, and the More-Than-Human World (Palgrave Studies in Media and Environmental Communication)

Environmental Marketing: Strategies, Practice, Theory, and Research

Representation of Green Consumerism: A Constructionist Critique

Sheffield Academic Press - Greening of the EU Book

Campaigning for the Environment: 8 (Routledge Library Editions: Conservation)

Communicating Sustainability for the Green Economy

Green Marketing as a Positive Driver Toward Business Sustainability

Encouraging Pro-Environmental Behaviour: What Works, What Doesn't, and Why

Environment, Politics and Activism: The Role of Media

The Future of Green Marketing: Sustainability as a Core Brand Strategy

Green Economics: An Introduction to Theory, Policy and Practice

Environmental Communication and Travel Journalism - Routledge Studies

Marketing the Green School: Form, Function, and the Future (Advances in Educational Marketing, Administration, and Leadership)

Green Economics: An Introduction to Theory, Policy and Practice

It has never been this cheap. We have no record of a lower price.

Routledge Green Advertising and the Reluctant Consumer

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Contemporary Issues in Green and Ethical Marketing (Key Issues in Marketing Management)

Greener Marketing: A Responsible Approach to Business

Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach (Routledge Studies in Consumer Research)

Social and Environmental Issues in Advertising

Green Consumerism: Perspectives, Sustainability, and Behavior

Green Marketing in a Unified Europe - Routledge Business

Environmental Advertising in China & USA - Green Consumer Study

Green Marketing as a Positive Driver Toward Business Sustainability (Advances in Marketing, Customer Relationship Management, and E-Services)

Environmental Marketing: Strategies, Practice, Theory, and Research

Green Marketing in Emerging Markets - Palgrave Macmillan

Environmental Communication for Children: Media, Young Audiences, and the More-Than-Human World (Palgrave Studies in Media and Environmental Communication)

Environmental Marketing: Strategies, Practice, Theory, and Research

Representation of Green Consumerism: A Constructionist Critique

Sheffield Academic Press - Greening of the EU Book

Campaigning for the Environment: 8 (Routledge Library Editions: Conservation)

Communicating Sustainability for the Green Economy

Green Marketing as a Positive Driver Toward Business Sustainability

Encouraging Pro-Environmental Behaviour: What Works, What Doesn't, and Why

Environment, Politics and Activism: The Role of Media

The Future of Green Marketing: Sustainability as a Core Brand Strategy

Green Economics: An Introduction to Theory, Policy and Practice

Environmental Communication and Travel Journalism - Routledge Studies

Marketing the Green School: Form, Function, and the Future (Advances in Educational Marketing, Administration, and Leadership)

Green Economics: An Introduction to Theory, Policy and Practice