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Routledge Green Advertising and the Reluctant Consumer

Name: Green Advertising and the Reluctant Consumer
Brand: Routledge
Price: 120.0 GBP
Availability: InStock

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Description

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising. About the Author Kim Sheehan is Professor at the School of Journalism & Communication at the University of Oregon, USA. She recieved her PhD from the University of Tennessee, USA. Lucy Atkinson is Assistant Professor in the Department of Advertising and Public Relations at the University of Texas-Austin, USA. She recieved her PhD from the University of Wisconsin, USA.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138016543
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 18 July 2014
Listed Since: 04 November 2013

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Routledge Green Advertising and the Reluctant Consumer

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