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Routledge Environmental Advertising in China & USA - Green Consumer Study

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Description

Explore the stark contrasts between Western green consumerism and Chinese consumer behaviour in this comprehensive Routledge study. Since the late 1980s, environmental advertising has promised sustainable solutions, yet Chinese consumers have remained reluctant to embrace eco-friendly products, preferring SUVs to hybrid cars and conventional supplements over organic alternatives. This book investigates the psycho-cultural differences that explain why rising survey data about green product desire fails to translate into actual purchasing behaviour. Spanning environmental communication, media representation, and consumer psychology across two major markets, it reveals how advertising messages about sustainability are received, interpreted, and acted upon differently depending on cultural context and consumer values.

Key Features

Compares environmental advertising strategies and their effectiveness in China and the USA markets.

Examines why Chinese consumers show reluctance toward eco-friendly products despite survey claims of green interest.

Analyses psycho-cultural factors that influence green consumerism translation across different societies.

Published by Routledge as part of the Studies in Environmental Communication and Media series.

Addresses the gap between stated desire for sustainable products and actual consumer purchasing decisions.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 April 2016
Listed Since
23 June 2014

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