Routledge Environmental Advertising in China and the USA Book

Explore the complex world of green consumerism through this academic study from Routledge. While Western markets have embraced eco-friendly products as a way to solve environmental issues since the late 1980s, the Chinese market presents a different reality. This book investigates why Chinese consumer choices often seem to conflict with sustainable lifestyle surveys. Readers will find a detailed analysis of why certain trends persist, such as the preference for SUVs over hybrid cars or the demand for health supplements over organic foods. The text examines the psycho-cultural differences that impact how environmental messages are received in different parts of the world. It is an essential resource for those studying environmental communication, media, and the global shift toward green products. This volume provides a deep look at the gap between the desire for sustainability and actual purchasing behavior in China versus the USA.