£107.99

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Jai Press Inc. Cross-Cultural Buyer Behavior: 18 (Advances in International Marketing, 18)

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Description

Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.

Key Features

Pages Count - 312. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 May 2007
Listed Since
20 December 2006

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