£49.99

Routledge Positioning the Brand: An Inside-Out Approach

Name: Positioning the Brand: An Inside-Out Approach
Brand: Routledge
Price: 49.99 GBP
Availability: InStock

Strategy

It has never been this cheap. We have no record of a lower price.

£50 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 13 days · 13 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 13 days • 1 price levels

Days at Price

Price Analysis

Most common price: £50 (13 days, 100.0%)

Price range: £50 - £50

Price levels: 1 different prices over 13 days

Description

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415665191
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 23 November 2011
Listed Since: 03 November 2010

Barcode

No barcode data available

Routledge Positioning the Brand: An Inside-Out Approach

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Positioning the Brand: An Inside-Out Approach

Routledge International Handbook of Positioning Theory

Marketing Strategy and Competitive Positioning

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Brand Management: Mastering Research, Theory and Practice

Branding TV: Principles and Practices

Creating Powerful Brands

Brands and Branding: Strategy to Build and Nurture Brands

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Essentials of Marketing: Theory and Practice for a Marketing Career

Brand Management: A Theoretical and Practical Approach

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Strategic Brand Management in Higher Education (Routledge Studies in Marketing)

Creating Powerful Brands

Branding TV: Principles and Practices

Branding and Product Design: An Integrated Perspective

Strategic Marketing: An Introduction

Routledge Brand Management: Research, Theory and Practice

Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands

Valuepack: Principles of Marketing with The Media

Facets of Corporate Identity, Communication and Reputation

Routledge Fundamentals and Practice of Marketing - 4th Edition