£199.75

Routledge International Handbook of Positioning Theory

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Description

The Routledge International Handbook of Positioning Theory offers a comprehensive exploration of this unique social psychological framework. As the first volume of its kind, it builds upon the foundational work established by Rom Harre and key collaborators including Bronwyn Davies, Fathali Moghaddam, and Luk Van Langenhove. This academic resource examines the historical context, emergence, and basic precepts of Positioning Theory. By organizing content into four distinct sections, the book provides a deep look into how this theory functions as a social psychological tool. Readers can examine the theoretical underpinnings and methodological applications that define the field. With over 20 chapters, the handbook brings together cross-disciplinary insights to address the contemporary relevance of Positioning Theory. It serves as an essential text for those studying the evolution and practical use of these concepts across various academic disciplines.

Key Features

First of its kind volume that provides a dedicated exploration of Positioning Theory from a social psychological perspective.

Comprehensive coverage including over 20 chapters organized into four structured sections for easy navigation.

Includes foundational insights from Rom Harre and major collaborators such as Bronwyn Davies and Fathali Moghaddam.

Detailed examination of the historical context and the emergence of the theory within its academic field.

Cross-disciplinary approach that connects theoretical underpinnings with practical methodological applications.

Explores the contemporary relevance of Positioning Theory to assist with modern academic research and study.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 July 2024
Listed Since
23 December 2023

Barcode

No barcode data available

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