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Cengage Learning Marketing Strategy: Texts and Cases

Name: Marketing Strategy: Texts and Cases
Brand: Cengage Learning

Economics

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Description

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

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Marketing Strategy: Texts And Cases

Product Type: Abis Book

Brand: Cengage Learning

Product Specifications

Brand: Cengage Learning
Format: Paperback
ASIN: 0357516303
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 18 February 2021
Listed Since: 29 September 2020

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Cengage Learning Marketing Strategy: Texts and Cases

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