£80.77

Cengage Learning Marketing Strategy: Texts and Cases

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£186.00 £35.32 £68.20 £101.07 £133.95 £166.82 £199.70 01 August 2024 11 December 2024 22 April 2025 01 September 2025 12 January 2026

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Description

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

Key Features

Marketing Strategy: Texts And Cases

Product Type: Abis Book

Brand: Cengage Learning

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
18 February 2021
Listed Since
29 September 2020

Barcode

No barcode data available

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