Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) - Image 1

£109.99

MACMILLAN Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)

Name: Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
Brand: MACMILLAN
Price: 109.94 GBP
Availability: InStock

Call Centre Management

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Description

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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Used Book in Good Condition

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230301649
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 November 2012
Listed Since: 03 June 2011

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MACMILLAN Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)

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