MACMILLAN Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace. CATHERINE N. AXINN College of Business, Ohio University, USA JAY B. BARNEY Fisher College of Business, The Ohio State University, USA FRANCISCO J. FORCADELL Universidad Rey Juan Carlos, Madrid, Spain AUDLEY GENUS University of Newcastle upon Tyne Business School, UK MALCOLM GOODMAN Durham University, UK CHARMINE HRTEL Monash University, Australia MICHAEL A. HITT W.P. Carey School of Business, Arizona State University, USA R. DUANE IRELAND Robins School of Business, University of Richmond, USA PAUL J. KNOTT University of Canterbury, Christchurch, New Zealand CRAIG R. LITTLER University of London, Royal Holloway, UK and Curtin University Business School, Perth, Australia MATTHEW NEALE Queensland University of Technology, Australia HANNAH NOKE University of Bradford School of Management, UK ZOE J. RADNOR Warwick Business School, UK ALEX RIALP-CRIADO Autonomous University of Barcelona, Spain JOSEP RIALP-CRIADO Autonomous University of Barcelona, Spain TUDOR RICKARDS Manchester Business School, UK ALAN M. RUGMAN Indiana University, Kelley School of Business, and Templeton College, Oxford MICHAEL D. SANTORO LeHigh University, Bethlehem, Pennsylvania, USA SHARON THACH Tennessee State University College of Business, USA HOWARD THOMAS Warwick University, UK TONY W. TONG Fisher College of Business, The Ohio State University, USA ALAIN VERBEKE University of Calgary, Canada ELISABETH WILSON-EVERED Monash University, Australia