Edward Elgar Publishing Management, Marketing and the Competitive Process

Product Description This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging 'growth of knowledge' and 'management without trade-offs' approaches to the firm. Taken together, the inter-related chapters in this book make a significant contribution by promoting and assisting research and teaching on how managers cope with competitive pressures in the present climate of rapid technological change, shifting patterns of corporate alliances, continual restructuring and re-ranking of relative competitive strengths, and rising environmental expectations. Management, Marketing and the Competitive Process will be particularly useful for courses on business strategy, managerial and industrial economics, and marketing. Review '. . . it does provide an excellent accessible reference for both researchers and students wishing to expand their knowledge beyond traditional subject lines. . . . a readable and thought-provoking addition to the literature.' About the Author Edited by Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia