£47.77

Princeton University Press Microeconomics for Managers, 2nd Edition

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£47.77 £32.62 £35.93 £39.23 £42.54 £45.84 £49.15 24 January 2026 10 February 2026 28 February 2026 18 March 2026 05 April 2026

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Price levels: 2 different prices over 72 days

Description

A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world’s most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford’s Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems. Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox Covers essential topics for future managers―including price discrimination, Porter’s five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 February 2019
Listed Since
26 April 2018

Barcode

No barcode data available

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