Economics for Business and Management - Image 1

£85.99

PEARSON EDUCATION Economics for Business and Management

Name: Economics for Business and Management
Brand: PEARSON EDUCATION
Price: 85.99 GBP
Availability: InStock

Macroeconomics

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£86 today · usual range £76–£86 · best ever £76

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Price range: £76 - £86

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Description

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by todays decision makers: · What are the characteristics for successful entry into new international markets? · How can sustainability affect decision making within businesses? · Why are todays global investors so concerned about national debt issues? · In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? · What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

Key Features

Used Book in Good Condition

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273735241
Category: Books > Subjects > Business, Finance & Law > Economics > Macroeconomics
Domain: Amazon UK
Release Date: 02 February 2011
Listed Since: 23 June 2010

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PEARSON EDUCATION Economics for Business and Management

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