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Cambridge University Press Managerial Economics: Problem-Solving in a Digital World

Name: Managerial Economics: Problem-Solving in a Digital World
Brand: Cambridge University Press

Microeconomics

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Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels.

Product Specifications

Brand: Cambridge University Press
Format: paperback
ASIN: 1108984509
Category: Books > Subjects > Business, Finance & Law > Economics > Microeconomics
Domain: Amazon UK
Release Date: 13 January 2022
Listed Since: 22 June 2021

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Cambridge University Press Managerial Economics: Problem-Solving in a Digital World

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