£133.40

Routledge Contemporary Issues in Strategic Management Textbook

Name: Routledge Contemporary Issues in Strategic Management Textbook
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

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Description

Traditional approaches to strategic management often fall short in today's complex world. This textbook from Routledge offers a fresh perspective designed for students, practitioners, consultants, and business owners. It moves beyond outdated narratives to address the real-world needs of those operating in contemporary society. By highlighting the gap between theory and practice, this book helps readers understand the future direction of strategic management. Instead of focusing solely on the short-sighted goal of profit maximization, the text explores meaningful measures such as value creation. Through a wealth of global examples, it provides practical context that helps bridge the gap between academic concepts and real-world application. This resource is an essential tool for anyone looking to master modern strategic thinking and prepare for the evolving business landscape.

Key Features

Provides a differentiated approach to strategic management that addresses the specific needs of modern students and business professionals.

Explores the dichotomy between theoretical frameworks and practical application to help readers navigate real-world business challenges.

Shifts the focus from simple profit maximization to more meaningful measures like value creation in contemporary society.

Includes a wealth of global examples to provide context and practical understanding of strategic concepts across different markets.

Offers guidance on the future of strategic management to help practitioners and consultants prepare for upcoming industry shifts.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138939633
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 03 April 2018
Listed Since: 20 June 2016

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Routledge Contemporary Issues in Strategic Management Textbook

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