£122.99

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£123 today · cheaper than every other day in the last 3 months

McGraw-Hill Education International Marketing

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£122.99 £116.84 £119.30 £121.76 £124.22 £126.68 £129.14 11 August 2026 15 August 2026 20 August 2026 24 August 2026 29 August 2026
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Description

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 2009
Listed Since
14 July 2007

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No barcode data available

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