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£126.66
About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.
£127 today · all-time low £122 (Jul 2026) · usually £133
Springer Applied Conjoint Analysis - Springer Marketing Research Guide
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Price distribution over 70 days • 3 price levels
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Most common price: £122 (56 days, 80.0%)
Price range: £122 - £134
Price levels: 3 different prices over 70 days
Description
Key Features
Applied Conjoint Analysis by Springer provides comprehensive coverage of conjoint analysis techniques for studying customer decision-making and preference tradeoffs.
The book includes detailed guidance on designing ratings-based conjoint studies, ensuring methodologically sound research from inception through execution.
Multiple estimation methods are covered throughout the text, enabling readers to select appropriate analytical approaches for their specific research objectives.
Content extends beyond marketing to cover applications in business, finance, economics and social sciences, broadening the book's practical relevance.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3540877525
- Domain
- Amazon UK
- Release Date
- 12 March 2014
- Listed Since
- 01 October 2008
Barcode
No barcode data available
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