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£122.00
Springer - Applied Conjoint Analysis - Marketing Research Book
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Description
Key Features
Learn the foundational ideas behind conjoint analysis to understand how customers make decisions and evaluate tradeoffs.
Follow a structured approach to designing ratings-based conjoint studies from start to finish.
Explore various methods used for estimation to ensure accurate data analysis in your research.
Apply marketing research techniques to broader fields including business and social sciences.
Gain expert insights from Springer, a trusted name in professional and academic publishing.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3540877525
- Domain
- Amazon UK
- Release Date
- 12 March 2014
- Listed Since
- 01 October 2008
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