£122.00

Springer - Applied Conjoint Analysis - Marketing Research Book

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Description

Applied Conjoint Analysis by Springer provides a deep look into one of the most significant developments in marketing research from recent decades. This book serves as a comprehensive guide to the techniques used for studying how customers make decisions and how they manage tradeoffs between different product attributes. While the text focuses on the methods and practical applications of conjoint analysis within the marketing field, the principles covered are also applicable to various other areas of business and social sciences. Readers will gain a clear understanding of the foundational concepts before moving into the practical steps required to design a ratings-based conjoint study. This resource is designed to help researchers and students navigate the steps involved in study design and the different methods used for estimation. Whether you are working in economics, econometrics, or business research, this book offers the technical foundation needed to understand and implement conjoint methods effectively.

Key Features

Learn the foundational ideas behind conjoint analysis to understand how customers make decisions and evaluate tradeoffs.

Follow a structured approach to designing ratings-based conjoint studies from start to finish.

Explore various methods used for estimation to ensure accurate data analysis in your research.

Apply marketing research techniques to broader fields including business and social sciences.

Gain expert insights from Springer, a trusted name in professional and academic publishing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 March 2014
Listed Since
01 October 2008

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