Designing winning products: 10 (Advances in Business Marketing and Purchasing, 10) - Image 1

£63.54

Jai Press Inc. Designing winning products: 10 (Advances in Business Marketing and Purchasing, 10)

Name: Designing winning products: 10 (Advances in Business Marketing and Purchasing, 10)
Brand: Jai Press Inc.
Price: 63.54 GBP
Availability: InStock

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Description

Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.

Product Specifications

Brand: Jai Press Inc.
Format: hardcover
ASIN: 0762306823
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 20 December 2000
Listed Since: 15 December 2006

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Jai Press Inc. Designing winning products: 10 (Advances in Business Marketing and Purchasing, 10)

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