£84.28

Springer The Design Imperative: The Art and Science of Design Management

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Description

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 June 2018
Listed Since
27 February 2018

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