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Springer Innovatives Management: 7 (Herausforderungen an das Management, 7)

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Description

Die Rahmenbedingungen für wirtschaftliche Prozesse haben sich wesentlich gewandelt. Beispielhaft zu nennen sind die extrem schnelle Entwicklung der Kommunikationstechnologien, die erheblichen Konzentrationsprozesse oder das hybride Konsumentenverhalten. Daher sind - für alle Teilgebiete der Unternehmensführung - innovative Management-Ansätze erforderlich. Führende Fachvertreter aus Europa und den USA untersuchen in diesem Band, welche Ansätze für ein innovatives Management herangezogen werden können.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 February 2000
Listed Since
03 May 2007

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