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Innovation Management: Context, strategies, systems and processes

Creativity

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Description

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by innovation, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

Product Specifications

Format: paperback
ASIN: 0273683764
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Creativity
Domain: Amazon UK
Release Date: 15 July 2010
Listed Since: 09 December 2006

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Innovation Management: Context, strategies, systems and processes

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