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£84 today · previous high £84 · all-time low £75

PEARSON EDUCATION Innovation Management: Context, strategies, systems and processes

Amazon

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£83.50 £74.14 £76.18 £78.22 £80.27 £82.31 £84.35 25 July 2026 30 July 2026 05 August 2026 10 August 2026 16 August 2026
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Description
In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by innovation, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

Product Specifications
Brand
PEARSON EDUCATION
Format
paperback
ASIN
0273683764
Category
Books > Subjects > Science, Nature & Maths > Engineering & Technology > Education
Domain
Amazon UK
Release Date
15 July 2010
Listed Since
09 December 2006

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