Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-disciplinary Business ... Association with EuroMed Academy of Business) - Image 1

£73.85

MACMILLAN Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-disciplinary Business ... Association with EuroMed Academy of Business)

Name: Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-disciplinary Business ... Association with EuroMed Academy of Business)
Brand: MACMILLAN
Price: 73.85 GBP
Availability: InStock

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Description

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable readto both scholars and business executives.

Product Specifications

Brand: MACMILLAN
Format: Hardcover
ASIN: 3319909444
Category: Books > Subjects > Business, Finance & Law > Accounting > Financial
Domain: Amazon UK
Release Date: 14 September 2018
Listed Since: 04 April 2018

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MACMILLAN Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-disciplinary Business ... Association with EuroMed Academy of Business)

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