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£67.94

Springer Conjoint Measurement: Methods and Applications

Name: Conjoint Measurement: Methods and Applications
Brand: Springer
Price: 67.78 GBP
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Econometrics

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Description

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Product Specifications

Brand: Springer
Format: Paperback
ASIN: 3642090567
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Release Date: 15 October 2010
Listed Since: 14 June 2010

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Springer Conjoint Measurement: Methods and Applications

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