£123.72

Routledge Context and Cognition in Consumer Psychology Book

Name: Routledge Context and Cognition in Consumer Psychology Book
Brand: Routledge
Price: 126.39 GBP
Availability: InStock

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Description

Explore the psychological foundations of consumer choice with Context and Cognition in Consumer Psychology. Published by Routledge, this book provides a deep look into how perception and emotion guide human action. By examining the connection between consumer behavior and the underlying desires and beliefs that drive decision-making, this text offers a clear understanding of the mental processes involved in the marketplace. Author Gordon Foxall expands on his theory of consumer action through the philosophical strategy of Intentional Behaviorism. This work introduces the concept of contingency-representation to investigate how consumers mentally process their environment. It is an essential resource for those studying market research and the psychological drivers of sales and marketing, offering a structured way to look at the complex relationship between cognition and consumer activity.

Key Features

Examines the psychological explanations behind consumer choice and decision-making processes.

Analyzes the specific roles of perception and emotion in driving consumer actions.

Connects consumer behavior to the internal desires and beliefs used in choice analysis.

Includes the theory of Intentional Behaviorism developed by author Gordon Foxall.

Introduces the concept of contingency-representation to study mental consumer processes.

Provides a theoretical framework for understanding how consumers interact with their environment.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138778192
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 17 October 2017
Listed Since: 08 May 2016

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Routledge Context and Cognition in Consumer Psychology Book

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