£138.44

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£138 today · usual range £124–£138 · best ever £124

Routledge Context and Cognition in Consumer Psychology - Routledge

Amazon

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£138.47 £122.67 £126.12 £129.57 £133.01 £136.46 £139.91 25 July 2026 11 August 2026 28 August 2026 14 September 2026 02 October 2026
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11 days 59 days · current 0 15 30 44 59 £124 £138 Days at Price

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Price range: £124 - £138

Price levels: 2 different prices over 70 days

Description

Context and Cognition in Consumer Psychology explores the psychological foundations of consumer choice through the lens of perception and emotion. This comprehensive book from Routledge examines how consumers' actions emerge from the interplay between mental processes and underlying desires and beliefs. Gordon Foxall extends his theory of consumer action using Intentional Behaviorism, introducing the concept of contingency-representation to explain how consumers mentally process their purchasing decisions. The work bridges cognitive science and consumer behaviour, offering insights into the emotional and perceptual factors that drive purchasing behaviour beyond traditional rational choice models. Ideal for researchers, academics, and professionals in marketing and consumer psychology seeking to understand the deeper motivations behind consumer actions.

Key Features

Foxall's extended theory of consumer action grounded in Intentional Behaviorism provides a philosophical framework for understanding purchasing behaviour.

Exploration of perception and emotion as primary drivers of consumer choice, moving beyond conventional economic assumptions.

Introduction of contingency-representation concept reveals how consumers mentally process and interpret purchase situations.

Comprehensive analysis of the interaction between consumer desires, beliefs, and contextual factors in shaping decisions.

Academic text suitable for market research, consumer psychology studies, and business education programmes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 October 2017
Listed Since
08 May 2016

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