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Sage Publishing Sage Principles of Marketing for a Digital Age - 3rd Edition

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£109.02 £103.57 £105.75 £107.93 £110.11 £112.29 £114.47 25 July 2026 31 July 2026 07 August 2026 14 August 2026 21 August 2026
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Description

Master the essential theories and frameworks of modern marketing with this award-winning textbook from Sage Publishing. This third edition provides the necessary tools to succeed as an ethical and socially-conscious marketer within a constantly changing digital environment. Students and professionals can learn through brand-new case studies featuring global industry leaders such as Tesla, Oatly, Bang & Olufsen, and Carrefour. The updated content includes new Sustainability Spotlight boxes that follow the UN's Principles for Responsible Management Education (PRME) initiative. This resource delivers cutting-edge insights into the skills required to navigate today's digital landscape effectively.

Key Features

This third edition of Principles of Marketing for a Digital Age includes brand-new case studies from global companies like Tesla, Oatly, Bang & Olufsen, and Carrefour.

New Sustainability Spotlight boxes help readers understand responsible management through the UN's Principles for Responsible Management Education (PRME) initiative.

Sage Publishing provides updated content focused on the essential skills needed to thrive as an ethical and socially-conscious marketer.

The textbook covers the fundamental concepts, theories, and frameworks required to navigate the modern digital marketing landscape.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 December 2025
Listed Since
05 June 2025

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