£48.45

Sage Publishing Sage Principles of Marketing for a Digital Age - 2nd Edition

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£49.24 £43.25 £44.55 £45.86 £47.17 £48.48 £49.79 26 April 2026 18 May 2026 09 June 2026 01 July 2026 24 July 2026

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Description

Master the essential tools and concepts of modern marketing with this award-winning textbook from Sage Publishing. Winner of the TAA 2021 Most Promising New Textbook award, this second edition is designed to prepare students for the complexities of the current business landscape. It maintains a strong focus on digital and social media marketing while providing updated coverage on how Covid-19 has changed consumer behavior. This edition goes beyond traditional theory to prepare you for a career as an ethical and socially-minded professional. It places a heavy focus on sustainability, diversity, and inclusion, ensuring you develop the skills needed to navigate modern social responsibilities. With practical applications and real-world context, this text helps bridge the gap between academic learning and professional marketing practice in a rapidly changing digital world.

Key Features

Award-winning content that won the TAA 2021 Most Promising New Textbook award.

Updated coverage on the impact of Covid-19 on consumer behavior and market trends.

Strong focus on digital and social media marketing strategies for the modern age.

Emphasis on sustainability, diversity, and inclusion to build ethical marketing skills.

Includes over 30 case studies to provide real-world context and practical learning.

New store stock available for immediate academic or professional use.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 December 2022
Listed Since
30 May 2022

Barcode

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